Create your success

Customer Engagement & Loyalty Lead

Permanent Full-Time | Cannon Hill | Hybrid Working – WFH Options

Bevilles is an iconic Australian jewellery brand with a bold growth agenda. Backed by ASX‑listed Michael Hill International and with 36 stores nationwide, we’re on a mission to become Australia’s number‑one destination for value jewellery.

We’re now looking for a Customer Engagement & Loyalty Lead to take ownership of how customers connect with Bevilles - driving engagement, retention and long‑term loyalty through smart, data led strategies.

This is a senior, hands‑on role where you’ll shape the future of our loyalty and CRM capability while leading a small, high‑impact team.

What You’ll Be Doing

• Own and evolve Bevilles’ loyalty strategy, including communications, points, partnerships and member value.
• Lead customer engagement strategies across email, SMS, push, social and PR.
• Build and embed best‑practice CRM using Braze, ensuring clean data, strong segmentation and compliant processes.
• Drive campaign performance through testing, optimisation and insight‑led reporting.
• Reduce churn and increase customer lifetime value through targeted lifecycle strategies.
• Partner closely with Marketing, Digital, Retail, Customer Service and Data teams
• Lead, coach and develop 2 direct reports.
• Use AI‑driven tools (including Microsoft Copilot) to enhance planning, content and performance outcomes.

About You

• 4+ years’ experience in CRM, loyalty or retention marketing.
• Strong experience with CRM and marketing automation platforms (Braze highly regarded).
• Proven success delivering engagement and retention outcomes in an ROI‑driven environment.
• You’re commercially minded, proactive and thrive on ownership.
• Strong analytical skills and confidence using data to inform decisions.
• Excellent stakeholder management and communication skills.
• A self‑starting mindset and comfort working in a fast‑paced environment.
• Curiosity and confidence using AI tools to work smarter.

Why Join Bevilles?

• Flexible work options to keep your work-life balance in check.
• A genuine opportunity to shape and scale customer engagement strategy.
• Supportive leadership and a collaborative culture.
• A strong brand with ambitious growth plans.
• Employee benefits, team discounts and wellbeing initiatives.
• A role where your impact will be visible and valued.

Apply now and play a key role in building meaningful customer relationships at Bevilles.